The Membership Journey Made Clear

April 20, 2020

In the latest episode of the UnionDues podcast Simon and guest Vic Barlow get to grips with Vic’s concept of a membership journey -  from “first contact” to signing up to renewing subscriptions each year. And with 54.3 million Britons being part of over 8000 membership organisations,  Vic’s ideas have a resonance far outside the labour movement.  Also up for debate are the lessons for member engagement from a standout Union response to coronavirus.  Plus a round-up of union news and Kate Raworth’s “Doughnut Economics” reviewed. A Makes You Think production.